MNC client
Sr. Marketing Analyst
Experience : 3 to 5 Yrs
Location : Hyderabad
Openings: 1
Education: Any graduate,
Industry : Financial Services
Job Validity : 30/11/-0001
Time Posted: 09/03/2018
Posted By:  
Job Description

Sr. Marketing Analyst

The selected candidate will be part of Analytics Center of Excellence rolling up to our organization. The candidate would be part of the Marketing Analytics team providing valuable SAS programming and analytics expertise for the Consumer Banking business.
The role will require working/coordinating with the project manager/stakeholders.

1. Post Graduate/Engineering in any quantitative discipline
2. Strong Programming skills (SQL and SAS) with minimum 2 years
3. Hands-on experience in tracking and analyzing marketing campaigns
4. Experience in creating Excel/Tableau reports (Pivot tables, Graphs).
5. Effective communication skills

Essential Responsibilities:
1. Create daily dashboard for leadership team to track periodical net growth, growth by product, balance flows, new accounts etc.,
2. Study and analyze existing business trends and provide actionable insights to increase balances, reduce attrition and improve cross-sell efforts
3. Communicate business results/interpretations with various partners in Finance, Operations, Credit and IT analytics teams
4. Support new product launch initiatives, and measure impact of existing and new campaigns to optimize investment and maximize returns
5. Ability to generate innovative ideas and work on strategic initiatives which would have significant business impact
6. Leverage internal and external data to understand customer propensities and derive/refine deposits strategy
7. Extract and process data from multiple sources. Support IT initiatives with UAT during database changes/updates
8. Need to create SAS/Excel reports on a need basis
9. Expertise in delivering Adhoc requests quickly
10. Provide business insights and highlighting relevant trends

Desired Characteristics:
1. Understanding of US banking business and credit cards
2. Exposure to marketing and retail concepts
3. Able to use analytics approach for problem solving, and knowledge of model development process
4. Thorough knowledge of banking and retail databases
5. Proven ability in delivering and reviewing business results with clients and peers
6. Attention to detail and able to create and quality check the reports
7. Experience in handling large data, creating reports and giving business insights

Thanks &Regards,
Shell Info Technologies Pvt. Ltd
Hyderabad- 82
Direct: 040-66010811
Email Id:
Visit us@

  SAS, Marketing, Analyst

Education: Any graduate,
Company Profile
MNC Client Thanks &Regards, Swathi Shell Info Technologies Pvt. Ltd Hyderabad- 82 Direct: 040-66010811 Email Id: Visit us@
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