Senior Brand Manager - Confectionery (6-7 yrs)
Experience : 6 to 7 Yrs
Location : Delhi
Openings: 1
Education: Any graduate,
Industry : Food & Beverages
Job Validity : 05/01/2018
Time Posted: 01/01/2018
Posted By:  
Job Description

Senior Brand Manager - Confectionery (6-7 yrs)

- Developing strategies for the brand(s) in alignment with overall marketing plans

- Understanding & defining the brand identity & aligning all the brand plans accordingly with Category Marketing manager

- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity

- Planning ATL & BTL so as to deliver the required value proposition

- Coordinating with R&D for product conceptualization, positioning, new product development etc.

- Overseeing Annual plans, budgets on brands

- Keeping track of all category related expenditures vis-a-vis budgets

- Providing strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Ensuring that the top-line & bottom-line objectives of the category are strictly met.

- Leading Team and ensuring that the team is adequately trained in both functional and behavioral aspects on a regular basis

Desired Skills and Experience :

- Brand Management, Consumer Marketing, Fast-Moving Consumer Goods (FMCG) Marketing Management, Marketing Research

- Trade Marketing, Digital Marketing, Brand Development, Business Strategy, Marketing Communications

Industry : Food & Beverages

Employment type : Full-time

Experience : Mid-Senior level

Job Function : Marketing

  #Marketing #Brand Management #FMCG Marketing #Digital Marketing #Trade Marketing #Marketing Communications #Category Management

Education: Any graduate,
Company Profile
Invite Friends